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// Glossary · 15 terms

Internal Communication Terms

Internal communication strategy, leadership communication, channels, special days and crisis communication terms.

All terms Employer BrandingInternal CommunicationHR and TalentMeasurement, Data and Channels

C

  • Cascade Communication

    Cascade communication passes an important message step by step from senior leadership through managers to all employees.

  • Change Communication

    Change communication is planned communication that helps employees understand, accept and adopt change during mergers, new systems, restructuring or culture transformation.

  • Crisis Communication (Internal)

    Internal crisis communication is the pre-prepared plan that ensures fast, consistent and reassuring information for employees during restructuring, downsizing, reputation issues or unexpected events.

E

  • Employee App

    An employee app delivers news, announcements, HR transactions and interaction on mobile devices, especially for deskless employees.

I

  • Internal Communication

    Internal communication is the planned, continuous flow of information, meaning and connection between an organisation and its employees; it carries strategy, values and change into everyday work.

  • Internal Communication Agency

    An internal communication agency is a specialist partner that supports employee communication with strategy, content, design and channel management.

  • Internal Communication Calendar

    An internal communication calendar shows which message goes out on which channel, when and under whose ownership throughout the year.

  • Internal Communication Strategy

    An internal communication strategy is the annual plan that defines goals, employee segments, key messages, channels, frequency, ownership and measurement.

  • Intranet

    An intranet is an internal platform for news, information, documents and collaboration accessible only to employees: the central digital channel of internal communication.

L

  • Leadership Communication

    Leadership communication is the planned practice of making senior leaders and managers speak to employees regularly, visibly and sincerely.

O

  • Onboarding Communication

    Onboarding communication is the whole flow of welcoming, informing and connecting a new hire, from offer acceptance to the first 90 days.

S

  • Special-Day Communication

    Special-day communication is the practice of marking calendar moments — holidays, celebrations, awareness days, company anniversaries — in a planned, consistent way aligned with the employer brand.

T

  • The First 90 Days

    The first 90 days is the critical period in which a new hire adapts and largely decides whether to stay: the main time frame of onboarding communication.

  • Town Hall Meeting

    A town hall is a regular meeting where senior leadership meets all employees to share results, priorities and take questions openly.

V

  • Values Communication

    Values communication takes company values off the poster and makes them visible in employees' daily decisions and behaviour.

// Guides

Guides to go deeper

End-to-end guides that turn the glossary's concepts into practice.

01

The Employer Branding Guide: What It Is, How to Build It, How to Measure It

An end-to-end, practical guide from the definition of employer branding to the EVP, the strategy map, career accounts and the KPI set. For HR, corporate communication and marketing teams.

Read the guide → 02

The Internal Communication Guide: Strategy, Channels, Leadership Communication and Measurement

For HR and corporate communication teams moving from sending announcements to strategic internal communication: channel map, annual calendar, leadership and manager communication, special days, crisis protocol and measurement.

Read the guide → 03

The EVP Guide: How to Design and Live an Employee Value Proposition

Step-by-step employee value proposition design, from the five dimensions of an EVP and the research method to writing the pillars and rolling them out across internal and external channels. With sample pillars and a proof template.

Read the guide → 04

The HR Consulting Guide: When You Need It, How to Choose, How to Measure

When and how to use external expertise for hiring, engagement, culture and communication problems: consulting types, selection criteria, working model, scope and success indicators.

Read the guide →