Employer Brand Strategy Map
We bring your culture, employee expectations and EVP together in one roadmap.
[DRAFT] Prepared for team approval; this note will be removed once approved.
Your Brand's Connection with People Starts with Your Strategy
At PeopleHub, we treat your employer brand as a matter of strategy, not just a language of communication. Our “Strategy Map” approach aims to analyze your corporate culture, employee expectations, and employer promise (EVP) holistically to create a customized roadmap.
This map covers every step of the employee lifecycle:
- From candidate communication to the recruitment process,
- From the first 90 days of adaptation to development opportunities,
- From internalization of corporate values to projects that increase loyalty.
Every brand is different. Our strategy map suits your brand's chemistry, industry dynamics, and employee expectations.
With data-driven analysis, insight-driven planning, and a simple communication language, we build today's and tomorrow's employer brands together.
Draw a corporate culture map that inspires your employees with PeopleHub.
Who is it for?
- Companies building an employer brand for the first time or repositioning it
- HR and communication teams that want scattered efforts in one strategy
- Leadership looking for a clear roadmap before growth, a merger or transformation
What we deliver
- Research report: employee, candidate and competitor findings
- Candidate personas and priority talent segments
- Positioning and EVP summary
- Message architecture and channel plan
- 12-month roadmap, ownership and KPI set
- Leadership presentation
How we work
- Discovery: survey, focus groups, leadership interviews, touchpoint audit
- Synthesis: turning findings into EVP and positioning
- Map: message, channel, calendar and KPI set in one document
- Approval and launch: leadership presentation, team briefing, first-90-days plan
Frequently asked questions
How long does the strategy map take?
6-10 weeks depending on company size; research depth and stakeholder count set the pace.
Is our existing EVP rewritten?
No; it is tested against research, simplified if needed and strengthened with proof.
Do you also deliver?
Yes. Our Branding & Creative and Digital Channel Management hubs bring the map to life; strategy-only engagements are also possible.
Is the output just a report?
No; you receive a launch-ready plan with report, roadmap, KPI set and team briefing.
