// Annual research · In preparation
Türkiye Employer Brand Report 2026
The annual report telling the state of employer branding and internal communication in Türkiye in numbers, built from anonymous data collected by PeopleHub's free tools, surveys and interviews with HR leaders. Benchmark against your industry; set priorities with data.
// Contents (planned)
What will the report measure?
- 01
Employer brand maturity in Türkiye
Maturity distribution across four areas from Health Score data, by industry and company size.
- 02
EVP: does it exist, is it lived?
EVP Clarity Test findings: clarity, proof and lived dimensions; the most skipped steps.
- 03
Candidate experience and career pages
Career page checklist data: the most common gaps, pay transparency and application practices.
- 04
Internal communication and leadership
Channel use, leadership communication rhythm, communication fatigue and the effect of hybrid work.
- 05
The cost of turnover
Anonymous industry averages from calculator inputs: turnover rates, replacement cost assumptions and targets.
- 06
The HR leaders' agenda
From interviews and surveys: priorities for the next 12 months, budget trends and measurement practices.
// Method
Where does the data come from?
Answers from the Health Score, EVP Clarity Test, Career Page Checklist and Turnover Cost Calculator are analysed in aggregate, independent of person and company.
A structured survey and in-depth interviews with HR and corporate communication leaders, by industry and company size.
No company or individual data is published individually; results are reported only in aggregate and anonymously.
// Pre-registration
Be the first to receive it
The report lands in your inbox when ready. You can also join the survey and interview stage; participants receive the industry benchmark summary early.
- Benchmark by industry and size
- Maturity distribution across four areas
- HR leaders' 12-month priorities
- Early summary for participants
// Free tools
Other tools
Employer Brand Health Score
Get your employer brand's 0-100 health score across four areas in 12 questions, with area-based recommendations and a report.
Use the tool →EVP Clarity Test
Do you have an EVP? Is it clear, proven and lived? Measure your EVP maturity with 8 statements.
Use the tool → No form · try nowEmployee Turnover Cost Calculator
Calculate what annual turnover costs your company and the return on reducing it.
Use the tool →Career Page Checklist
Score your career page against a 20-point checklist; see the gaps, print it, share it with your team.
Use the tool →4 comprehensive guides and a 60-term glossary.