// Glossary · Internal Communication
Change Communication
In short
Change communication is planned communication that helps employees understand, accept and adopt change during mergers, new systems, restructuring or culture transformation.
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Lack of communication is a leading cause of change project failure. Change communication answers "why are we changing, what will change, what does it mean for me, when, how will I be supported?" at every stage and works along a journey from awareness to adoption.
Why it matters
Change means uncertainty, and rumour and resistance fill the uncertainty gap. Early, honest, two-way communication lowers resistance and speeds adoption.
Framework
- Stakeholder and impact analysis: who is affected, how much?
- Message architecture: why → what → how → when
- Leader and manager roles, cascade plan
- Feedback loop and pulse surveys
// Internal Communication
Other terms in this group
Cascade CommunicationCrisis Communication (Internal)Employee AppInternal CommunicationInternal Communication AgencyInternal Communication CalendarInternal Communication StrategyIntranetLeadership CommunicationOnboarding CommunicationSpecial-Day CommunicationThe First 90 DaysTown Hall MeetingValues CommunicationFull glossary →