// Glossary · Internal Communication
Crisis Communication (Internal)
Internal crisis communication is the pre-prepared plan that ensures fast, consistent and reassuring information for employees during restructuring, downsizing, reputation issues or unexpected events.
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In a crisis the most expensive message is silence. Employees learning developments from the press or social media opens a crack in the employer brand that is hard to repair. A crisis communication plan defines scenarios, stakeholder map, message framework, spokespeople, channels and timing before anything happens.
Why it matters
In a crisis employees want an answer to "what happens to me?". Fast, honest communication protects trust; the longer uncertainty lasts, the more rumour, disengagement and attrition grow.
Plan components
- Crisis scenarios and triggers
- Message framework: key message, proof points, what not to say
- Manager talking points and an FAQ set
- Channels and timing; the inside-first principle
- Post-crisis trust rebuilding
// Internal Communication