// Service area
Strategic Consulting
We set the direction of your employer brand with data and a clear strategy map.
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What is strategic consulting?
Strategic consulting defines why your employer brand exists, who it speaks to and how it speaks in a single framework. Based on employee research, leadership interviews and market data, we shape your employer brand strategy map, your employee value proposition (EVP) and your communication priorities, so that every step serves the same strategy and results can be measured.
Who is it for?
- Companies building an employer brand for the first time or repositioning it
- HR and corporate communication teams that want communication to support talent attraction and retention
- Organisations going through transformation: mergers, growth, restructuring
- Leaders who need trustworthy, consistent communication with employees in a crisis
How we work
- Discovery and research: employee surveys, focus groups, leadership interviews and competitor analysis clarify the current state.
- Strategy map: target audiences, positioning, EVP and key messages come together in one map.
- Roadmap and priorities: channel, content and timing plan, responsibilities and KPIs.
- Delivery and measurement: our branding and digital channel teams bring it to life and report results regularly.
// SSS
Frequently asked questions
How long does an employer brand strategy take?
Depending on company size, discovery and strategy usually take 4-8 weeks. Research depth and the number of stakeholders set the pace.
Is an EVP the same as an employer brand?
No. The EVP is the essence of what a company offers its people; the employer brand is how that essence is perceived inside and outside. The EVP is the core of the strategy.
Does it work for small and medium-sized companies?
Yes. We scale the scope: shorter discovery and a focused roadmap for smaller teams.
Do you also deliver after the strategy?
Yes. Our branding & creative and digital channel hubs take the strategy into action; strategy-only engagements are also possible.
// Our Services