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Digital Channel Management

From career accounts to internal communication apps, we run channels and measure them.

[DRAFT] Prepared for team approval; this note will be removed once approved.

What is digital channel management?

Digital channel management makes your employer brand visible, consistent and measurable online. From LinkedIn and Instagram career accounts to intranets and HR apps, from video content to performance reports, we run every digital touchpoint on one calendar and in one voice.

Who is it for?

  • Companies that want their career social media accounts managed regularly and strategically
  • Teams strengthening employee communication through intranet, mobile apps or HR software
  • Employer brands that want to tell employee stories with video
  • Managers who want to see the return on communication in numbers

How we work

  1. Channel map: which channel serves which purpose for which audience.
  2. Content calendar: monthly calendar, content series and employee-generated formats.
  3. Production and publishing: visuals, copy and video, plus community management.
  4. Analytics and optimisation: reach, engagement, applications and engagement indicators, with the plan updated on data.

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Frequently asked questions

Which channels do you work on?

External channels such as LinkedIn, Instagram, YouTube and career sites, and internal channels such as intranet, mobile apps and newsletters.

Who approves the content?

Calendars and content go through your team's approval before publishing; we define the approval flow together.

Which metrics do you report?

Reach, engagement rate, follower growth, career page visits and application conversion externally; read rates, participation and feedback internally.

Do we need a studio for video?

No. Most employee stories are shot in the office and in the field; editing, subtitles and formatting are handled by us.