// Guides
Employer Branding, Internal Communication and HR Guides
From concept to practice: comprehensive guides explaining step by step the methods the PeopleHub team applies in the field, with checklists and FAQs.
The Employer Branding Guide: What It Is, How to Build It, How to Measure It
An end-to-end, practical guide from the definition of employer branding to the EVP, the strategy map, career accounts and the KPI set. For HR, corporate communication and marketing teams.
Read the guide → 02The Internal Communication Guide: Strategy, Channels, Leadership Communication and Measurement
For HR and corporate communication teams moving from sending announcements to strategic internal communication: channel map, annual calendar, leadership and manager communication, special days, crisis protocol and measurement.
Read the guide → 03The EVP Guide: How to Design and Live an Employee Value Proposition
Step-by-step employee value proposition design, from the five dimensions of an EVP and the research method to writing the pillars and rolling them out across internal and external channels. With sample pillars and a proof template.
Read the guide → 04The HR Consulting Guide: When You Need It, How to Choose, How to Measure
When and how to use external expertise for hiring, engagement, culture and communication problems: consulting types, selection criteria, working model, scope and success indicators.
Read the guide →60+ concepts with short definitions.