// Glossary · Internal Communication
Leadership Communication
Leadership communication is the planned practice of making senior leaders and managers speak to employees regularly, visibly and sincerely.
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For employees the most trusted source is a leader, not a corporate account. Leadership communication includes CEO messages, all-hands meetings, video notes, site visits, Q&A sessions and the talking points managers use in team meetings. The aim is for strategy and values to be a story told in the leader's own voice, not a text sent from above.
Why it matters
Engagement research consistently shows that employees who trust their leaders are far more likely to stay and to go the extra mile. A silent leader amplifies rumour in uncertain times.
In practice
- A leadership calendar: monthly message, quarterly meeting, annual strategy share
- Talking points and a message framework
- Format variety: short video, written note, live Q&A
- A feedback channel and measurement
// Internal Communication