// Glossary · Employer Branding
Recruitment Marketing
Recruitment marketing applies marketing methods — targeting, content, campaigns, funnel analysis — to attract candidates and convert them into applicants.
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The employer brand defines what you promise; recruitment marketing delivers that promise to the right audience at the right time. It works through a funnel of awareness (career accounts, employee stories), consideration (career page, events) and application (ads, campaigns).
Why it matters
Passive candidates — not actively looking but open to the right offer — are the largest talent source and cannot be reached with job ads alone. Recruitment marketing reaches them with content and targeted campaigns.
Tools
- Career accounts and sponsored content
- Career page and landing pages
- Talent pool newsletters
- Funnel metrics: reach → visit → application → hire
// Employer Branding