// Glossary · Employer Branding
Career Page
In short
The career page is the section of a company website that presents the employer brand, culture, open roles and application process to candidates: the digital shopfront of the employer brand.
[DRAFT] Prepared for team approval; this note will be removed once approved.
Most candidates visit the career page before applying. A good career page is more than a job list: it explains the EVP, employee stories, teams, locations, benefits and the steps of the hiring process; it loads fast on mobile and keeps the application form short.
Why it matters
The career page is where traffic from social media and job boards converts. If the page is weak, investment in career accounts never turns into applications.
Checklist
- EVP and culture story (text + video)
- Team and location pages, employee stories
- Open roles with filtering and search-friendly structure (JobPosting schema)
- Process steps and FAQ
- Mobile speed, accessibility, conversion tracking
// Employer Branding
Other terms in this group
Candidate ExperienceCandidate PersonaConsumer Brand vs Employer BrandEmployee AdvocacyEmployee StoryEmployer Brand AuditEmployer Brand Maturity ModelEmployer Brand Perception ResearchEmployer Brand StrategyEmployer BrandingEmployer Branding AgencyEVP (Employee Value Proposition)Recruitment MarketingTalent PoolFull glossary →