// Glossary · Employer Branding
Employer Brand Audit
In short
An employer brand audit systematically reviews every candidate and employee touchpoint, content and data set to reveal strengths and weaknesses.
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The audit is the diagnosis before strategy. Career page, job ads, social accounts, onboarding materials, internal channels and review platform comments are examined one by one and scored for consistency, freshness, tone and mobile experience.
Why it matters
Most companies do not know where their employer brand "leaks": the ad is good but the form takes 20 minutes; the career account is active but the career page is stuck in 2019. The audit prioritises the highest-impact fixes.
Scope
- External touchpoints: career page, ads, social media, review platforms
- Internal touchpoints: onboarding, intranet, leadership communication, special days
- Data: application funnel, eNPS, reasons for leaving
- Output: scorecard, findings, prioritised action list
// Employer Branding
Other terms in this group
Candidate ExperienceCandidate PersonaCareer PageConsumer Brand vs Employer BrandEmployee AdvocacyEmployee StoryEmployer Brand Maturity ModelEmployer Brand Perception ResearchEmployer Brand StrategyEmployer BrandingEmployer Branding AgencyEVP (Employee Value Proposition)Recruitment MarketingTalent PoolFull glossary →