// Glossary · Employer Branding
EVP Activation
EVP activation is how an organisation makes the value it offers employees tangible in recruitment, development, recognition and the everyday experience of work.
An employer’s promise that “you will grow here” only means something when employees can see it in their own work. Open internal vacancies, time set aside for learning and a manager’s career conversation can all be ways of delivering on that promise.
For each promise, define what employees will see, which opportunity they will be able to access and who they will hear about it from. For example, when announcing that a learning budget exists, also share how to apply and the experience of a team that has used it. In later conversations with employees, ask whether people know about the opportunity and what the experience was like for those who applied.
// Employer Branding