EVP (Employee Value Proposition)
We design a research-based, distinctive and provable employee value proposition.
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The Offer That Sets You Apart: What Do You Promise Your Employees?
The EVP - the Employee Value Proposition - is the essence of your brand's employee experience. What makes you different as an employer? Why do employees want to work with you, why do they stay, why do they talk about you?
At PeopleHub, we don't just define your EVP, we brand it and turn it into a strategy to integrate it with your employees.
- Based on current employee insights,
- expectations of potential candidates,
- your company culture and goals,
- We create a customized, authentic, and sustainable EVP for you.
This proposition feeds all your touch points, from recruitment processes to internal communication, from training to engagement campaigns.
With PeopleHub, promise your employees a meaningful journey, not just a job.
Who is it for?
- Companies without an EVP or with a generic one
- Teams that want employer brand communication on one axis
- Organisations seeking a new promise after a merger or repositioning
What we deliver
- Internal and external research report
- 3-5 EVP pillars: promise, proof, story, target persona
- EVP narrative document and message architecture
- Test results and final text
- Internal and external roll-out plan
How we work
- Research: employee survey, focus groups, leadership interviews, candidate and competitor analysis
- Synthesis: writing pillars and proof
- Test: validation with leaders, employees and candidates
- Roll-out: launch, career page, ads, internal communication
Frequently asked questions
How long does EVP work take?
6-10 weeks: research 3-5, synthesis 2-3, testing and approval 1-2.
Are focus groups mandatory?
Strongly recommended; surveys give "how much", focus groups give "why" and the real language.
Separate EVPs for different locations?
One corporate EVP; emphasis and proof adapted by segment.
What happens afterwards?
The roll-out plan is delivered by the Branding & Creative and Digital Channel Management hubs; the EVP is reviewed annually.
