// Glossary · Measurement, Data and Channels
Time to Hire
In short
Time to hire is the number of days from a role opening (or a candidate applying) to offer acceptance: the speed indicator of the hiring funnel.
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Two measures exist: "time to fill" (role opened → filled) and "time to hire" (candidate applied → accepted). Long cycles push qualified candidates towards competing offers; short but hasty ones increase mis-hires.
Link to the employer brand
A strong employer brand and a warm talent pool shorten the cycle: candidates already know the company and decide faster. Every delay in the candidate experience (response, interview scheduling) wears both the timeline and the brand.
How to improve it
- Stage-based time analysis (where is the wait?)
- Candidate communication standards (48-hour response)
- Talent pool and referral programme
// Measurement, Data and Channels
Other terms in this group
Application Conversion RateCareer Social Media AccountsChannel MapCommunication FatigueCost per HireEmployee Engagement SurveyEmployer Brand KPI SetEmployer Review PlatformseNPS (Employee Net Promoter Score)Focus GroupInternal Communication Read and Participation RateOffer Acceptance RatePulse SurveySource of HireFull glossary →