// Glossary · Measurement, Data and Channels
Communication Fatigue
In short
Communication fatigue is when employees, exposed to too many channels and messages, stop reading, mute notifications and miss important messages.
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Too many messages, too little meaning: every department sending its own announcement on every channel, the same information repeated five times, no prioritisation. Symptoms are falling read rates, more "I didn't hear" replies and lower survey participation.
Why it matters
A fatigued audience misses the most important message in a crisis or change. The impact of internal communication is measured by the meaning received, not the number of messages sent.
Remedy principles
- A channel map and a single "official" channel rule
- One weekly digest instead of scattered announcements
- Priority labels (info / action needed / urgent)
- Short, scannable content; pruning based on read data
// Measurement, Data and Channels
Other terms in this group
Application Conversion RateCareer Social Media AccountsChannel MapCost per HireEmployee Engagement SurveyEmployer Brand KPI SetEmployer Review PlatformseNPS (Employee Net Promoter Score)Focus GroupInternal Communication Read and Participation RateOffer Acceptance RatePulse SurveySource of HireTime to HireFull glossary →