Analytics and Optimisation
We show the return on your communication in numbers and update the plan on data.
[DRAFT] Prepared for team approval; this note will be removed once approved.
Communication that is not measured cannot be managed.
Which content brings applications, which channel truly reaches employees, in which direction is employer brand perception moving? We answer these questions with regular data and update the plan every month.
What we measure
- Career accounts: reach, engagement, follower quality, content performance
- Career page: visits, sources, application conversion
- Internal channels: read rates, participation, survey and feedback indicators
- Employer brand perception: periodic employee and candidate research
Deliverables
A goal-based KPI set, a monthly performance report, a quarterly strategy review and a prioritised action list for the next period.
