Analytics and Optimisation
We show the return on your communication in numbers and update the plan on data.
[DRAFT] Prepared for team approval; this note will be removed once approved.
Communication that is not measured cannot be managed.
Which content brings applications, which channel truly reaches employees, in which direction is employer brand perception moving? We answer these questions with regular data and update the plan every month.
What we measure
- Career accounts: reach, engagement, follower quality, content performance
- Career page: visits, sources, application conversion
- Internal channels: read rates, participation, survey and feedback indicators
- Employer brand perception: periodic employee and candidate research
Deliverables
A goal-based KPI set, a monthly performance report, a quarterly strategy review and a prioritised action list for the next period.
Who is it for?
- HR teams defending the employer brand budget with results
- Companies that want to see the impact of career accounts and the career page
- Organisations tracking internal communication reads and participation regularly
Frequently asked questions
Which tools do you measure with?
Social media analytics, web analytics (career page), ATS data, intranet/app reports and survey tools; we connect to your existing systems.
How often do reports come?
A monthly performance report and a quarterly strategy review.
What if we have no baselines?
Measurement is set up and baselines are defined in month one; comparison starts from month two.
Can we buy measurement only?
Yes; the KPI set and reporting are available on their own. Optimisation suggestions can be delivered by your team or our other hubs.
