// Glossary · Measurement, Data and Channels
Employee Engagement Survey
In short
An employee engagement survey is a comprehensive, usually annual study measuring the drivers of engagement: leadership, development, recognition, communication, wellbeing.
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The survey has 30-60 questions and produces an engagement index plus driver analysis (which factor affects engagement most). Its power lies in what happens afterwards: a survey that is not shared and acted on lowers participation the next year.
Why it matters
The survey is the data base of internal communication and employer brand strategy: it shows how far EVP pillars are lived inside and which segment is at risk.
The communication cycle
- Before: purpose, confidentiality and "what we did last year"
- During: participation campaign, manager reminders
- After: results (company + team), action plan, quarterly progress
// Measurement, Data and Channels
Other terms in this group
Application Conversion RateCareer Social Media AccountsChannel MapCommunication FatigueCost per HireEmployer Brand KPI SetEmployer Review PlatformseNPS (Employee Net Promoter Score)Focus GroupInternal Communication Read and Participation RateOffer Acceptance RatePulse SurveySource of HireTime to HireFull glossary →