// Glossary · Measurement, Data and Channels
Channel Map
In short
A channel map defines which internal and external channels are used for which audience, purpose and content type.
[DRAFT] Prepared for team approval; this note will be removed once approved.
A typical map lists, for every channel (email, intranet, app, team meetings, town hall, WhatsApp groups, notice boards, LinkedIn, Instagram…), the audience, purpose (inform, engage, celebrate, urgent), frequency, owner and measurement. Gaps for deskless employees become visible here.
Why it matters
Many channels produce noise, not communication. The map answers "which channel carries urgent news, where do we celebrate, where does long content live" and is the remedy for communication fatigue.
How it is built
- Channel inventory and usage data
- Employee segments and their access
- Channel × purpose × audience matrix and rules
- Annual review
// Measurement, Data and Channels
Other terms in this group
Application Conversion RateCareer Social Media AccountsCommunication FatigueCost per HireEmployee Engagement SurveyEmployer Brand KPI SetEmployer Review PlatformseNPS (Employee Net Promoter Score)Focus GroupInternal Communication Read and Participation RateOffer Acceptance RatePulse SurveySource of HireTime to HireFull glossary →