// Glossary · Measurement, Data and Channels
Employer Review Platforms
Employer review platforms are sites where current and former employees rate and review companies anonymously (Glassdoor, Kununu, Indeed, LinkedIn reviews); candidates research there.
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Most candidates read reviews before applying and avoid low-rated companies. When platforms are unmanaged, the angriest leavers write the story; when managed, the balanced voice of current employees, replies and a current employer profile stand out.
Link to the employer brand
Reviews are where the EVP is validated or contradicted from outside. Recurring negative themes (management, pay, workload) are free research data for internal communication and HR.
Management principles
- Profile ownership and current content
- A respectful, personalised reply to every review
- Inviting leavers and current employees to leave honest reviews (never pressure)
- Quarterly theme analysis tied to action
// Measurement, Data and Channels