// Glossary · Measurement, Data and Channels
Source of Hire
In short
Source of hire analysis shows which channel (referral, career page, social media, job board, agency) hires come from, with the cost and quality of each.
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The source of every application is tracked (UTM parameters, ATS source field, candidate self-report) and combined with hires, first-year performance and retention. That identifies the channel that brings the best hires, not just the most applications.
Link to the employer brand
The impact of employer brand work is clearest here: if the share of referrals and direct applications rises, the brand is working and dependence on agencies and paid ads falls.
In practice
- A UTM standard on all campaign links
- A mandatory source field in the ATS
- A quarterly source × cost × quality report
// Measurement, Data and Channels
Other terms in this group
Application Conversion RateCareer Social Media AccountsChannel MapCommunication FatigueCost per HireEmployee Engagement SurveyEmployer Brand KPI SetEmployer Review PlatformseNPS (Employee Net Promoter Score)Focus GroupInternal Communication Read and Participation RateOffer Acceptance RatePulse SurveyTime to HireFull glossary →